Research shows that there are a number of things that people like about successful persuaders.

They include keeping promises, being reliable and taking responsibility, being sincere, genuine, and honest, knowing their subject, and believing in it, building rapport, and being entertaining, as well as not arguing and providing solutions that work.

The key skills for successful persuasion, then, are pretty wide. First of all, successful persuaders tend to have high self-esteem good emotional intelligence and good communication skills. They really believe that they will succeed.

The final skill of good persuaders is being organized. They do their homework, they know their audience and they know their subject. They have taken time to organize themselves and think about what they want to achieve.